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East Sacramento News

Midtown Farmers Market is Hot Spot for July Fun

Jul 10, 2025 09:41AM ● By T-Rock Communications News Release

Along with nearly 300 vendors offering a wide range of products each Saturday, the Midtown Farmers Market offers entertaining activations and entertaining music. Photo courtesy of Midtown Farmers Market

SACRAMENTO, CA (MPG) - A dynamic destination for fresh foods and artisan-made goods perfect for summer gatherings large and small, the Midtown Farmers Market also offers a variety of lively activations in July, including a qualifying round of an oyster-shucking competition, aerial circus performances and activities, entertaining live and DJ music, and much more.

Newly expanded and voted as the No. 1 farmers market in California, the Midtown Farmers Market is proudly sponsored by Sutter Health and presented by SMUD. The open-air market first debuted in 2013 and is available on Saturdays year-round – rain or shine – with spring/summer hours in effect from 8 a.m. to 1 p.m.

 To make the sprawling six-city market as easy as possible to navigate, destinations are identified by themed offerings such as Artisan Alley, Boutique Boulevard, Market Square, Merchant Market, Producers Plaza, Savory Street, the Street Food Sacramento block and now the Culinary Corridor presented by American Property Management.

 In addition to nearly 300 vendors offering a wide range of products each Saturday, the Midtown Farmers Market offers entertaining activations and entertaining music sponsored by Priority Parking as outlined below and taking place in Market Square located at 20th & K Streets (unless specified otherwise).

Saturday, July 12 
Midtown Second Saturday
8:30 a.m. to 12:30 p.m. – Free STEM children’s activities presented by SMUD Museum of Science and Curiosity (MOSAC) plus live chalk art by Omero Rangel.

10:30 a.m. to 12:30 p.m. – Entertaining music by DJ Ron Florente at Market Square and DJ Nadz on Street Food Sacramento block.

Saturday, July 19
9 a.m. to 12:30 p.m. – A spectators delight as Shuckoff Sac presents a qualifying round of oyster shucking where 12 participants compete in a shell-ebration of speed, skill and seafood swagger in the Market’s Culinary Corridor for the chance to advance to the main event on Aug. 10.

10:30 a.m. to 12:30 p.m. – Entertaining live music performed by singer/songwriter Alex Russell.

Saturday, July 26
10 a.m. to 12 p.m. – Flip2 It Sports will offer an Aerial Circus for families to enjoy performances and a circus art activation happening every 30 minutes and in partnership with Keaton’s Child Cancer Alliance, a local nonprofit that supports children with cancer and their families by providing emotional, educational and financial support while increasing awareness and funding research toward a cure.

10:30 a.m. to 12:30 p.m. – Entertaining live music from the ’90s by Toast and Jam, a Northern California band that performs in acoustic format.

 Owned and managed by the Midtown Association, the Midtown Farmers Market continues to grow and evolve to reflect the thriving and eclectic tastes of the surrounding neighborhood. 

In addition to offering numerous public transportation options, Midtown Sacramento is walkable and bike/scooter/car-share friendly with plenty of parking available in nearby garages plus various lots throughout Midtown.

More about the Midtown Farmers Market plus a regularly updated market map are at midtownfarmersmarketsac.com.